Premium Australian Solar Customer Acquisition
Solar Customer Acquisition. Qualified Appointments.
We generate solar enquiries across Australia, qualify them, and book appointments for solar companies.
- Australian-based
- Solar customer acquisition
- Exclusive appointments
- Qualified prospects
- No shared leads
- No lock-in contracts
- No-show replacement
The big difference
Your Full-Service Customer Acquisition Partner.
Outbound Solar is an Australian solar customer acquisition and appointment-setting platform — not simply a company that sells lead lists. We manage the journey from generating an enquiry to booking a qualified sales appointment.
We generate opportunities through a combination of inbound customer acquisition and targeted activities using our own data:
- SEO and organic search
- Digital marketing
- Online advertising
- Localised campaigns
- Other inbound customer-acquisition channels
- Targeted outbound activities from our extensive database, including older inbound enquiries
As enquiries come through, our team qualifies and follows up with suitable prospects, confirms their current solar interest and books appointments for our solar partners. Your sales team handles the sales conversation and close.
You choose the areas. We generate and qualify opportunities in those markets.
Premium appointment setting
Real conversations.
Real bookings.
We work until the sales appointment happens.
Solar customer acquisition
Built Around Your Solar Sales Team.
From new online enquiries to suitable prospects in our extensive database, our campaigns focus on Australian homeowners. We qualify current interest, property suitability and decision-maker availability before booking an appointment for your team.
Your Target Markets
Choose the Australian service areas you want to target. We generate solar enquiries and identify suitable database prospects in those markets.
Qualified
Prospects are qualified against criteria agreed with your business.
Appointment Ready
The prospect has agreed to speak with your sales representative at an agreed time.
How it works
From Customer Acquisition to Sales Appointment.
Generate → Qualify → Follow Up → Book → Close. We manage acquisition and appointment setting; your solar sales team attends and closes.
Generate
We generate enquiries in your chosen areas through inbound campaigns and targeted outbound activities using our extensive database, including older inbound enquiries.
Qualify
We assess current solar interest and suitability against your agreed criteria, focusing on homeowners in your target markets.
- Homeowner
- Suitable property
- Location
- Interest in solar
- Suitable circumstances
- Decision-maker availability
- Appointment availability
Follow Up
Our team follows up with suitable prospects, including older inbound enquiries, confirms current interest and decision-maker availability, and progresses them towards an appointment.
Book
We book an agreed time for the homeowner and your sales representative. Appointments are exclusive to your business, not shared with competitors.
Close
Your sales representative attends the qualified appointment, recommends the right solar solution and handles the sale.
Our customer acquisition and prospect follow-up activities are conducted in accordance with applicable Australian requirements, including privacy, consent, Do Not Call Register and telemarketing requirements where applicable. We respect opt-outs and contact preferences.
The Velocity Model
Operate at Your Velocity.
Your sales capacity determines your appointment volume.
We don't believe in forcing solar businesses into arbitrary appointment volumes. If you have 5 sales reps, your capacity is different from a business with 25 reps.
That's why Outbound Solar operates around your sales velocity. You tell us:
"This is how many appointments our team can realistically attend."
We build around that number.
Don't buy more appointments than your team can handle.
Exclusivity
One Homeowner. One Solar Company.
We generate and qualify opportunities in your agreed target areas. Those areas are exclusive to your business while you are our client — we do not sell opportunities in them to another solar company. Your booked appointments are not shared with competitors.
Traditional lead model
Outbound Solar
Your target markets. Your exclusive appointments.
No-show replacement
If They Don't Show, We Replace the Booking.
Your sales representatives are paid to sell, not sit around waiting for no-shows. If a booked appointment doesn't happen because the homeowner doesn't attend, we replace the booking in accordance with the agreed campaign terms.
We want your sales team spending its time in real sales conversations.
Replacement eligibility is subject to the agreed campaign terms and circumstances.
Your team's one job
Close the appointment.
We handle customer acquisition, qualification, prospect follow-up and appointment setting. Your sales team focuses on attending qualified appointments and closing the deal.
No more worrying about
- Building a separate customer-acquisition team
- Managing multiple acquisition channels
- Generating and qualifying solar enquiries
- Using salespeople for prospect follow-up
- Coordinating appointment setting
- Building an entire customer-acquisition operation
The better your team becomes at closing, the more revenue and profit they generate from the same fixed appointment cost.
Pricing
Simple Pricing. No Lock-In.
Choose the appointment volume that matches your sales capacity.
Premium Campaign — 50 Appointments
Total campaign cost: $12,500 ex GST
- 50 qualified appointments
- Exclusive solar appointments
- Customer acquisition, qualification & follow-up
- Appointment setting & calendar booking
- No-show replacement
- No lock-in contract
Higher Volume
Need more than 50? We'll build a campaign around your sales team's capacity.
- Custom appointment volume
- Custom qualification criteria
- Custom service areas
- No lock-in contracts
All prices in AUD, exclusive of GST.
ROI calculator
Fixed cost. You control the conversion.
50 appointments × $250 = $12,500 ex GST. Average deal value $3,000. Move the slider to see what your conversion rate means.
Deals closed
7.5
Revenue
$22,500
Campaign cost
$12,500
ROI
80%
Gross return before other costs
$10,000
Revenue vs fixed campaign cost
| Conversion | Deals | Revenue | Cost | Gross return |
|---|---|---|---|---|
| 5% | 2.5 | $7,500 | $12,500 | -$5,000 |
| 10% | 5 | $15,000 | $12,500 | $2,500 |
| 20% | 10 | $30,000 | $12,500 | $17,500 |
| 30% | 15 | $45,000 | $12,500 | $32,500 |
| 40% | 20 | $60,000 | $12,500 | $47,500 |
| 50% | 25 | $75,000 | $12,500 | $62,500 |
| 60% | 30 | $90,000 | $12,500 | $77,500 |
| 80% | 40 | $120,000 | $12,500 | $107,500 |
Figures are illustrative only, based on a $3,000 average deal value and a fixed $12,500 ex GST campaign. They are not a guarantee of results and exclude your other business costs.
The better your sales team gets at converting appointments, the more profitable the model becomes.
Build vs. book
Build an Acquisition Team or Choose a Full-Service Partner?
The typical cost categories to consider when building an internal customer acquisition, qualification and appointment-setting operation.
Fixed appointment cost. Your team controls the conversion. The better they close, the more they make.
Flexibility
No Lock-In. No Long-Term Commitment.
We don't want to lock solar companies into a six or twelve-month agreement before they've proven that the model works.
Start with the appointment volume that makes sense for your business.
If it works
Scale it.
If your team is full
Slow it down.
The model is designed around your business — not ours.
Why Outbound
Why Solar Companies Choose Outbound.
Full-Service Acquisition
Combine inbound enquiry generation and targeted database activities with qualification, follow-up and appointment setting.
Quality Before Volume
We qualify current interest and suitability before booking. Scale appointment volume around your team's capacity.
Exclusive Opportunities
Your appointments aren't designed to be shared with competing solar companies.
Your Chosen Markets
Tell us which Australian areas you want to target. We generate and qualify opportunities in your agreed markets.
Flexible Volume
Scale appointment volume around your sales team's capacity.
No Lock-In Contracts
Test the model without committing to a long-term agreement.
Who we work with
If You Have the Sales Team, We Can Help Fill the Calendar.
Solar Installers
Businesses with a sales team who need more qualified appointments.
Growing Solar Companies
Solar businesses expanding their sales team and looking for additional appointment volume.
Established Solar Sales Teams
Companies with existing sales capacity looking to increase their monthly sales opportunities.
Who we don't work with
We're Not for Everyone.
Outbound Solar is designed for solar companies with the capacity to attend qualified appointments and close sales.
You may not be a fit if
- You don't have a sales team to attend appointments
- You don't have capacity for additional appointments
- You only want cheap lead lists
- You aren't able to follow up quickly
- You don't have a defined service area
We'd rather send you fewer appointments that your team can actually handle than overwhelm your sales operation.
Predictable growth
Turn Customer Acquisition Into a Consistent Sales Pipeline.
Your sales team needs opportunities. Your sales manager needs visibility. Your business needs predictable growth.
Outbound Solar brings together enquiry generation, lead qualification, prospect follow-up and appointment setting as one full-service customer acquisition partner. We build towards high-volume, high-quality appointments around your team's capacity and target markets.
More appointments. More conversations. More opportunities to sell.
FAQs
Questions, Answered.
We are a full-service Australian solar customer acquisition and appointment-setting platform, not simply a lead-list seller. We generate enquiries, qualify suitable prospects, follow up and book exclusive appointments. Your solar sales team attends and closes.
How Many Solar Appointments Can Your Sales Team Actually Handle?
Tell us which areas you want to target and how many appointments your team can attend. We'll build your customer acquisition campaign around them.
Australian-based | Solar Customer Acquisition | Exclusive Appointments | No Lock-In Contracts
Book a strategy call
Let's Talk About Your Target Markets.
Tell us your service areas and sales capacity so we can plan the right customer acquisition campaign for your business.
Calendar booking
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